Doesn’t it always happen? You feel you’ve discovered the bargain of the century, and many other people discover it when you do. The bargain becomes not such a great bargain any longer because…the price of your great find suddenly goes up! People want more money in their pockets for something they were doing perfectly ok with charging before.
This great bargain is Netflix. For those of us who have had to cut the over-$100 cable tv prices from their budget, Netflix’ $7.99 for streaming has been a lifesaver. We can still watch some things on television (albeit not live tv). For me and my husband, it’s old Westerns like The Virginian and Wagon Train. For my son and me, it’s cartoons, and some anime. My husband loves the funky Chinese martial arts films (Netflix has tons), and there’s a ton of anime I think you could never get through if you watched 24 hours a day for a year. We’ve watched quite a few fascinating documentaries and there’ve been a couple of “Oh, I’ve always wanted to see this” type of movies.
Ever since we recently signed up, we feel like we’re part of one of the best-kept secrets. We have been telling friends to sign up, and when they come over to hang out and they see Netflix, they want it too.
dear netflix because of you im able to survive without cable (:—
brenda (: (@BrennndaM) July 13, 2011
However, the great deal is blown. Got a letter from Netflix – their prices are pretty much doubling, if you subscribe to streaming + DVD rentals. I understand that the company is growing, blah blah. With all those millions of subscribers, each paying minimum $10 a month, they certainly cannot be suffering. It’s not like they’re showing brand new content. There’s always some lame excuse when it comes to large price increases, where greed is the reason but they’re too shy to admit that.
Anyway our letter says:
Dear *Our Family :) *
We are separating unlimited DVDs by mail and unlimited streaming into two separate plans to better reflect the costs of each. Now our members have a choice: a streaming only plan, a DVD only plan, or both.
Your current $9.99 a month membership for unlimited streaming and unlimited DVDs will be split into 2 distinct plans:
Plan 1: Unlimited Streaming (no DVDs) for $7.99 a month
Plan 2: Unlimited DVDs, 1 out at-a-time (no streaming) for $7.99 a month
Your price for getting both of these plans will be $15.98 a month ($7.99 + $7.99). You don’t need to do anything to continue your memberships for both unlimited streaming and unlimited DVDs.
These prices will start for charges on or after September 1, 2011.
We realize you have many choices for home entertainment, and we thank you for your business. As always, if you have questions, please feel free to call us at 1-888-357-1516.
–The Netflix Team
We like having the option of getting a DVD once in awhile – not everything is on streaming. Heck not everything is on Netflix! We take forever to watch the DVD that we do get each month. So this is the part of the package that unfortunately we will drop. It’s not worth it to us, especially since the DVD plan leaves a lot to be desired in the selection that’s there.
Dear Netflix – how can you charge separate for DVD&Streaming and then have some movies available only on DVD!? RUDE!—
Lois McGary (@LoisinaMonster) July 13, 2011
Dear Netflix, I got your breakup email. Sorry to hear you don't want me to be with you anymore.—
Duncan Roberts (@droberts0503) July 13, 2011
Regardless, the streaming $7.99 is still a good deal for us. We can’t be too picky. We’ll be watching everything in our current DVD queue that we can before September, then will be cutting off the DVD portion of the service. I wish we could keep the service, honestly. Netflix would make the extra $2 off us monthly if they left it alone. However, we’ve re-evaluated everything in the past few years when it comes to our spending, and I will gladly put that $2 toward our grocery bill, and won’t be giving them the $7.99 they want instead.
Lessee…$2 a month saved a month will get me:
- Canned cat food enough for two weeks of dinners for Echo
- A can of frozen orange juice for my son for a couple of days of drinking (plus change left over!)
- A good Lindt chocolate bar (change leftover!) for when I’m really craving chocolate
- A full carton of eggs – lasts us longer than a week!
I’m sure you can think of tons of things that you could get for $2 saved, let alone $7.99. I won’t let companies dictate to me anymore how much I pay to them for what are really life extras. You raise your prices, and you risk losing my business, some or all. I don’t freaking care anymore. We can do without everything but food, water, shelter and a few clothes on our backs. If companies are not realizing that many people feel as I do, these companies are at risk of having only the clothes on their backs as well.
Even with the changes, I still feel like @BrennndaM above where she can survive without cable because of Netflix. However, that happy feeling of being in love with this service is now gone.
- Netflix Announces Streaming Only Plans and Higher Prices for DVDs (news.slashdot.org)
- Want Netflix DVDs & Streaming? That’ll Be $16 a Month (mashable.com)
- Netflix separates DVD, streaming plans (marketwatch.com)
- Do you stream and rent DVDs from Netflix? Your plan just went up 60% (thenextweb.com)
- Netflix Is About To Get Pricey (manolith.com)
- Not Cool! Why Netflix Is Fleecing It’s Customers. (brokenmann.wordpress.com)
- Have Netflix? Prepare to Bend Over and Take It. (whiteglossyundergroundboard.com)
- Too soon? Netflix prices DVDs out of the equation Many Netflix… (shortformblog.tumblr.com)